LUTON TOWN'S PROGRAMME WINS CMMA AWARD

Luton Town Football Club's Uptonaway inspired official matchday magazine for 2004/05 season was recently named as the Commercial and Marketing Managers' Association League One Programme of the Year.

The programme was designed and edited by Chris Rivett, who left full-time employment with the Club early this year to set-up upton(a)way media.

The Hatters' matchday magazine oversaw a dramatic makeover during the summer, and confined with an innovative matt laminated cover it has been well received by supporters and club officials alike since it made it's debut against AFC Ajax in July 2004. Several other pioneering design touches, for example: listing the date and opponents on the spine of the programme so the particular games can be instantly recognised when part of a pile, have all contributed to the overall affect which has seen the programme pick up the prestigious trophy. The award is voted for by the commercial and media departments at all Football League clubs and therefore represents the definitive programme award within the game.

When reviewed in December's issue of Programme Monthly, they commented: "This well proportioned programme is attractively presented without restoring to any garish use of the club colours. There is a good range of articles, which cover the basics of a programme well. A particularly eye catching feature is the satin-effect front cover, which provides a most attractive finish. Edited by Chris Rivett."

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