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WHAT DOES YOUR EMAIL ADDRESS SAY ABOUT YOUR BUSINESS?

Your email address is one of the most powerful marketing tools you have, yet for some it remains something that business owners tend to overlook.
According to a recent poll, the number of consumers who consider businesses without a professional email or website address as unprofessional and untrustworthy, has reached a new high.

It has been revealed that 92% of people would choose to do business with a company who has a professional corporate email or web address, over one that uses a free account from their ISP, eg hotmail, wanadoo etc.

If you are trading without using a domain name relevant to your company, this evidence suggests that your target market is greatly reduced and you could be missing out on a considerable amount of business; all because of something that is very simple to put right.

An email address is an extension of your brand in the same way your company logo or promotional material is so if you are still using your ISP's free account, you are only helping to promote their brand, rather than your own.

With more and more consumers turning to the internet to do business, the competition online is increasing, if customers have to make a snap decision to narrow down their search for goods and services, your reputation could be judged by your email or web address alone.

The survey reveals that the majority of guilty parties are small firms but inexpensive help is at hand. For those businesses who already own a domain name Uptonaway Media can help you to present an immediate professional picture of your company by configuring your website hosting to create appropriate email accounts in next to no time.

For those of you that haven't got around to purchasing the appropriate domains yet, we can help you purchase the the right domain name for your company and set up the hosting that you need. For more information please call 08456 106 410 or email info@uptonaway.co.uk - it isn't as expensive as you think.

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