WHAT DOES
YOUR EMAIL ADDRESS SAY ABOUT YOUR BUSINESS?
Your email address is one of the most powerful marketing tools you
have, yet for some it remains something that business owners tend
to overlook.
According to a recent poll, the number of
consumers who consider businesses without a professional email or
website address as unprofessional and untrustworthy, has reached a
new high.
It has been revealed that 92% of people would choose to do
business with a company who has a professional corporate email or
web address, over one that uses a free account from their ISP, eg
hotmail, wanadoo etc.
If you are trading without using a domain name relevant to your
company, this evidence suggests that your target market is greatly
reduced and you could be missing out on a considerable amount of
business; all because of something that is very simple to put
right.
An email address is an extension of your brand in the same way your
company logo or promotional material is so if you are still using
your ISP's free account, you are only helping to promote their brand,
rather than your own.
With more and more consumers turning to the internet to do business,
the competition online is increasing, if customers have to make a
snap decision to narrow down their search for goods and services,
your reputation could be judged by your email or web address alone.
The survey reveals that the majority of guilty parties are small
firms but inexpensive help is at hand. For those businesses who
already own a domain name Uptonaway Media can help you to present an
immediate professional picture of your company by configuring your
website hosting to create appropriate email accounts in next to no
time.
For those of you that haven't got
around to purchasing the appropriate domains yet, we can help you
purchase the the right domain name for your company
and set up the hosting that you need. For more information please
call 08456 106 410 or email
info@uptonaway.co.uk - it isn't as expensive as you think.
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