FDS BECOME FIRST UK COACHING COMPANY TO LAUNCH PODCAST

Northamptonshire-based Football Development Schools (FDS) are delighted to announce the launch of their brand new monthly podcast.

FDS have embraced the latest internet trend to become the first soccer school in the United Kingdom to offer a podcast through iTunes and are very excited about the benefits this will offer to their players.

The podcast will compliment their website and offers the coaches an opportunity to share their thoughts with players and parents about what is going on behind the scenes at FDS.

“The podcast will also allow us to give specific and detailed feedback on matches and tours,” commented partner Kristian Heames. “Through the podcast we can give some detail on what we require from the boys on the pitch and why it is important and they will be able to listen to this at their leisure, not just during our time with them.

“It also allows us to share in the reasons why we do things such as residentials, tours and fixtures against specific opposition.”

Podcasting is a new way to download internet-based multimedia files automatically to a computer using syndication feeds. This audio and video content can then be listened and viewed respectively on a portable MP3 player or through the computer using specific software.

The podcast was produced in association with Uptonaway Media and can be subscribed to through iTunes or downloaded directly from the FDS website, www.developmentschools.co.uk.

“Podcasting, along with blogging, is a great way to extend the message you communicate through your company website,” explained Chris Rivett of Uptonaway Media. “In this day and age, just having a website isn’t enough. As well as the regular updates a website provides for your client base, you need to maximize the opportunity to speak to your customers and syndicated content allows you to do exactly that, at the convenience of your target audience.

“We have been able to work with Football Development Schools to enhance the relationship they have with their customers - the players - through their website for the latest news, their blog for individual player feedback and now the podcast for a monthly overview of the company’s activities to ensure that the players have access to all they need to know about FDS.”

If you would like to find out more about the potential of marketing your message through a podcast please contact us on 08456 106410 or email podcast@uptonaway.co.uk - it isn't as expensive as you think.