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PODCASTING is a new way to download internet-based multimedia files automatically to a computer using syndication feeds. This audio and video content can then be listened and viewed respectively on a portable MP3 player or through the computer using specific software.
Podcasting, along with blogging, is a great way to extend the
message you communicate through your company website. In this day and age, just having a
website isn’t enough. As well as the regular updates a website
provides for your client base, you need to maximize the opportunity
to speak to your customers and syndicated content allows you to do
exactly that, at the convenience of your target audience. In September 2006, Uptonaway Media teamed up with Football Development Schools to help them become the first UK football coaching company to launch their own podcast, which can be downloaded through iTunes.
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