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SEARCH ENGINE OPTIMISATION (SEO) is the
process of optimising websites in order for search engines to read
them more effectively. This process will allow your site to
achieve higher rankings and attract more visitors to your website.
Uptonaway Media are pleased to add effective and trustworthy search
engine promotion to our range of services. Listed below is exactly
what our SEO package includes:
Submission
Submit your site to the major search engines if you’re not already
listed. Normally this only needs to be done once.
Optimising
Tuning your site content and keywords to match what people are
searching for and making sure your site structure is search
engine-friendly.
Linking
Your ranking depends on getting links from other websites. Our staff
carefully research and set-up links to your site from other relevant
sites.
Reporting
Each month we provide clear, concise and transparent reporting on what
work we have done for you and what rankings we have achieved.
Involving You
You know your business best so we will keep talking to you to
understand what to promote and to whom.
What to avoid
Don’t get stung by firms offering services based on popular myths.
Here are three of the most common examples:-
“Submit your site daily to over 400 search engines”
SES Says: Once your site is listed in a search engine you don’t need
to resubmit it again. The search engine will automatically crawl every
page on your site regularly anyway. As for 400 search engines, the
vast majority of people only
use four or five major search engines to do their searches.
“Guaranteed top ten placement”
SES Says: Rankings are constantly changing. They are based on the
relative strengths of all the competing sites, on the number of sites
competing for any given keywords and on the different ranking
algorithms used by each search engine. No company can guarantee to
instantly manipulate all these factors unless they’re using paid-for
advertisement listings.
“We will monitor hundreds of keywords and phrases for your site”
SES Says: Monitoring alone is useful to check your rankings but it
does nothing to improve them. Many of these services just send you an
automated report without doing any work on your site whatsoever. Is
your provider actively working to improve your rankings or are they
just blinding you with statistics?
Our Monthly Report to You
No one likes to be kept in the dark! Our monthly report will tell you
exactly what we have done to earn your money and what this has
achieved for your rankings. We will give detailed recommendations for
future work and we’ll even flag up areas which are not performing so
well.
Results Table
A concise summary of your rankings on the major the search engines for
your business-critical keywords. This will allow you to measure your
progress.
Links
A detailed list of link exchanges from other sites that we have
obtained or applied for. We also detail previously-obtained links that
we have weeded out due to failure to reciprocate.
Changes and Recommendations
This includes completed or recommended changes to your site text,
metatags and site structure. If required, we can work with your
in-house web designer to make these changes and we will always discuss
these with you beforehand.
How much will it cost?
Like any form of marketing costs depend on what you are trying to
promote and how competitive your market sector is. With our service,
more time means we can find more links to your site.
When you contact us we can give you an idea of how much of our time
you might need to achieve your goals. Alternatively, you can tell us
your budget and we will suggest what is achievable.
Typically, we recommend new customers begin with four to eight hours
work per month on a trial basis. Thereafter we will regularly review
your progress and agree on any adjustment to your expenditure that
might be required.
We charge a standard hourly rate for our time.
We invoice you on a monthly basis and you may end the service at any time.
In addition to SEO, we can advise and support you
with offline marketing campaigns and make sure you have covered all
the basics to ensure that you gain as wide exposure for your website
as possible. Please ring 0870 116 2420 for more details or email
seo@uptonaway.co.uk.
CASE STUDY
Download the case study we
carried out with Football Development Schools to get a realistic idea
what is achievable. [
download
]